Have you ever thought about a social media app that assists users to gain popularity through creating content…? Welcome to Clapper, an interactive social media app which gained popularity as a short form video platform. Here, creators can create engaging content, and users can interact with each other through voice chats and video chats without intense filters.
Are you also curious to know more about Clapper and wondering what Clapper is and how does it work? Here is a detailed description of clapper working, how to build apps like clapper, monetization strategies, how creators make money with clapper, and development cost.
Nowadays users are attracted highly towards short form videos. The market was worth 52 billion USD in 2022 and expected to grow by 3.24 billion USD each year. With expansion of the industry, applications making short form videos are also experiencing extensive growth. Whereas they were around 10.05 billion USD in 2023 and predicted to flourish at 20.06 billion USD by 2030.
Clapper is a social media platform like TikTok, where users can post their content and gain followers. It was developed in 2020 by US Clapper Media, allowing its users to create short form videos based on their interest without having any Ads. Users of clapper can earn money through likes, followers, impressions, and super chats.
Clapper is an attractive social platform with various helpful uses, some are mentioned below:
Users can choose their topic based on their interest and can make engaging or informative videos on the same. The only condition is that it needs to be less than 3 minutes to be uploaded on Clapper.
Users who gain followers with their content can interact with all the followers through livestreaming. Creators can share their experiences, trending topics, upcoming projects, and personal experiences with their audience in real time.
Creators who post content on Clapper can generate revenue through super chats, premium subscriptions, and paid exclusive content.
Users are highly attracted to short form videos and trending topics, even if it is social, political, or personal. Viewers follow their preferred creators to watch engaging content and create an individual community based on their interest.
Clapper is also used by businesses and entrepreneurs to drive profitable sales. It helps them reach their target audience and improve revenue.
Clapper is simple and entertaining to use. If you’re novice to Clapper, here is a step-by-step guide to understand the working of Clapper:
First, download the Clapper app on your device from Play Store/App Store and make your profile using your email id or phone number. You need to verify your phone number or mail id to ensure the safety of the Clapper account.
Customize your name, bio, and profile picture according to you. Besides this, you can follow and like your favorite creators to get involved in their community.
If you are interested in creating short form videos on your preferred topic then simply tap on the + button on the home screen and start shooting content. Clapper gives advanced features of applying filters, effects and importing audio, which enable users to post easily.
Clapper allows its users to comment and like their favorite videos to find creators and users with the same interest. Users can also join groups of people with the same curiosity and same goals, which helps them to socialize.
Creators can generate revenue with their content by getting likes, views, and special gifts from followers. Creators can even restrict their special content and offer subscriptions to watch that exclusive content.
Many trending apps like Clapper are growing in the market. Here are some popular apps that engage larger audience:
TikTok is one of the most popular and addictive short form video platforms. It is used by over 1.59 billion users globally at the beginning of 2025. Its advanced features and high-quality content attract a wider audience.
Instagram is highly used by people of all age groups because of its exclusive features of reels, posts, and stories. Today, it holds more than 3 billion active users. Here users can post their content to get views and reaches.
From the past few years, YouTube shorts and live saw a global surge. Kids and adults both use these attractive features of YouTube and post their preferred content on YouTube shorts for reach.
Triller is the ideal platform for users who want good music with AI editing tools. Users can create trending content there and get edited with in-built AI tools.
It is a free-speech platform where users can freely post their ideas, opinions, and free expressions, whether it is a political or social issue.
Social media isn’t just sharing photos, videos, and scrolling; it goes beyond the basic features. Social media gives a creative edge to any organization for building a profitable business online from scratch. Below are the top 5 reasons, why businesses should invest in social media app development:
Businesses don’t need a middleman to reach their targeted audience. Social media makes their work easy and convenient because businesses can directly engage with their users through posting content on social media.
As users are highly attracted to social media apps, its market is also experiencing rapid growth globally. With this growth, it becomes a profitable deal for businesses to build a short form video platform.
Social media helps businesses to get awareness and visibility in a very short period of time through engagement of users.
Beyond visibility and awareness, social media help businesses to generate revenue with these ways:
A well-featured and high-tech social media platform helps businesses adapt to future technologies. Later, it becomes easy to integrate features as per user’s needs and feedback.
Clapper is a great choice to generate revenue as a creator. You can earn with these methods:
Building a social media app like Clapper is a profitable step for businesses but understanding the steps to build is also crucial. Here are the key steps to build an app like Clapper:
First, you need to research Clapper before proceeding to development, as research helps in understanding the core of the development process. While researching, draw a structure of the development process.
In the second step, you must find the needs and wants of users to decide the main features for the app. App features should be both user friendly and unique, need to meet user goals.
A simple and intuitive UI/UX will increase user engagement and help users to create content easily on the platform. Convert complex designs into simpler forms to make mechanisms easy to understand; this will keep users retained.
Select the best and most suited programming languages, frameworks, databases, and cloud providers that meet your needs. An ideal technology stack ensures credibility, user engagement, and security of the platform.
Apps like Clapper are mostly used by content creators. So, integrate some essential features like subscription-based content to help creators generate revenue.
Test apps across various devices to ensure their designs, features, and security run smoothly without any issue. Testing steps are necessary because it identifies the limitations in the app according to users and helps fix bugs and issues.
After examining everything, you just need to launch the app through app stores. Make sure to keep an eye on trending topics and features so that these can be integrated with updates.
The cost of developing an app like Clapper depends on its complexity, tech stack, and features. However, here is an estimated cost breakdown:
| App Complexity | Estimated Cost |
| Basic App with limited functions | $30,000 – $70,000 |
| Mid-level App with main features | $70,000 – $1,00,000 |
| Advanced App with high-tech features | $1,00,000 – $1,30,000 or more |
In this evolving era of social media, growing as a business in short form videos platform is way too easy with the right strategies and ideal app development. As the video creation market has grown swiftly in the past few years, it is projected to grow more in future with AI creation. Choosing a top-notch social media app development company like Telepathy Infotech, you can ensure building a user-friendly app with advanced AI integrated features.
Content Writer
Harshita is a proficient writer specializing in the IT industry. She can simplify complex topics in software development and digital marketing for diverse audiences. Her exceptional writing, editing and proofreading abilities ensure high quality content across blogs, web pages, and technical guides, enhancing communication, marketing and user engagement.
